Buenos Aires, ThroughThe Designing Glass

Every city is unique. Whether it is for its people, its food, its architecture, its history or all of the above, cities can have similarities but not duplicates. They all have a soul and walking through their streets is the only way you can have a glimpse of what hides beneath the surface and fall in love with them. Buenos Aires is no exception to this premise and it’s truly one of a kind – and we do not just say that because some of our team members call it “home”.

Walking through the streets of Buenos Aires is falling in love with it, and like every city, it has its own signature when it comes to the vibe and the feelings it evokes. We need to see cities like a design project to understand that things aren’t just put there out of randomness, there’s a thought and a reason behind everything, that’s what gives cities their uniqueness: their branding. With this pictorial, we wanted to capture the essence and the soul of Buenos Aires through its look & feel and us, being a bunch of creative beings, focused on what we do best and what we like the most: graphic design. Let’s see what ‘La Ciudad de la Furia’ looks like through our lens.