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A CONVERSATION PIECE WITH

Illustration, Emotion, and Exploration: A Conversation with BEYA

Tuesday, June 10th 2025

by Raxo

Art has the power to transport us, evoke emotions, and capture fleeting moments. Few artists embody this philosophy as vibrantly as BEYA. With roots in Thailand and a deep appreciation for global influences, BEYA’s work is a dynamic fusion of color, culture, and emotion. From early inspirations in magazines to winning the World Illustration Award, their journey has been one of constant evolution and discovery. Whether drawing from Japanese city pop, the energy of Bangkok, or the textures of everyday life, BEYA’s art is a celebration of joy, movement, and connection. In this interview, we explore their inspirations, creative process, and the exciting new directions they’re eager to explore.

I create art with the hope of connecting with people on a positive level

"I create art with the hope of connecting with people on a positive level"

Early Artistic Influence: What first sparked your interest in illustration, and how did growing up in Bangkok shape your creative vision?

Beya: It’s hard to say exactly what sparked my initial interest, but I’ve been drawn to drawing for as long as I can remember. As I got older, I began to realize the versatility of illustration – it’s so much more than just fine art. While many assume I’m a Bangkok native, I actually grew up in the north of Thailand and moved around quite a bit before settling in Bangkok for university. I became much more aware of illustration through magazines and the urban environment, which really broadened my understanding of the field. This was before Instagram really took off, so my exposure was more through physical media and everyday life.

Cultural Exploration: Your work reflects vibrant emotions. How do your experiences with different cultures and cuisines influence your artistic choices?

B: I’m often asked about my inspirations, and it’s always a bit of a journey to trace them back. One key element, especially in my early digital work, was the sheer joy and energy of City Pop music. It just made me want to create images that felt equally vibrant. Then there’s Japanese manga – I’m a huge fan! I love how they capture movement and emotion so effectively. I try to bring that same sense of dynamism to my own work. I feel a real connection to Japanese culture, and I think that’s reflected in my art. It might even be my strongest influence, to be honest. And food! Food is a huge source of inspiration for me. I’m a big foodie, and I love trying new dishes from all over the world. There’s something so exciting about discovering a cuisine I’ve never heard of before. So when I’m illustrating food, I’m genuinely happy and invested in the process.

Award Recognition: Winning the World Illustration Award is an incredible achievement. How has that recognition impacted your career or shaped your goals?

B: The World Illustration Award has been an incredible opportunity. Even before the winners were announced, I learned so much from the process and from seeing the diverse work of other entrants. Since winning, I’ve been fortunate to receive a greater variety of commissions, which has allowed me to work on some really interesting and unique projects. My next goal is to keep pushing my creative boundaries, experimenting with different techniques, and partnering with a wider range of brands.

Techniques & Tools: Digital painting plays a central role in your work. What’s your process for translating emotions into lively, digital compositions?

B: Digital painting is essential to my creative process. I start with a clear idea of what I want to communicate and then find the visual elements to express it effectively. I always try to incorporate my personal style as well. Visualizing the movement and interaction of these elements is key to creating a dynamic and engaging image. I then sketch on my iPad, starting with lines, and then add color, texture, and details.

Collaborations: Can you share an experience from a past collaboration, like with Top Shelf Records, that changed the way you approach illustration?

B: Working with Top Shelf Records was a fantastic learning experience. Collaborating with artists like Lunarette, with Kevin’s support, was seamless and enjoyable. It was fascinating to gain insight into the artists’ creative process and the emotional core of their music. The organized and supportive environment allowed me to focus on my artistic contribution without any distractions, which was invaluable.

Personal Growth: How has your time at Happy People Studio or the Bangkok Illustration Fair helped you grow as an artist?

B: I see every experience as a chance for personal and artistic growth. Connecting with people from different backgrounds, learning about their approaches, and hearing their stories is incredibly valuable. I feel I evolve with each collaboration, and I appreciate this opportunity to reflect on my own journey through this interview. Thank you.

Artistic Challenges: What has been the most challenging piece you’ve created, and how did you overcome those challenges?

B: My first project with Apple was definitely a learning curve, not so much because of the artwork itself, but more due to the intricacies of their workflow and team collaboration. The level of detail in their file preparation and communication was quite different from what I was used to. However, I adapted quickly and found my footing after that initial project.

In terms of specific artistic challenges, I recall a personal painting project where I was experimenting with texture techniques in my own style. I encountered some unexpected issues, and had to find creative solutions on the spot. It was a valuable lesson in problem-solving and thinking on my feet. Overall, I believe that any challenge can be overcome with a flexible mindset and a willingness to learn. It’s not just about the end result, but also about the process and what you take away from it, both from successes and mistakes.

Inspirations: Beyond visual art, are there books, music, or films that have left a significant imprint on your creative process?

B: My creative process is deeply influenced by a variety of sources. Musically, I find a lot of inspiration in Japanese city pop, as well as artists like Lunarette from Top Shelf Records. These sounds often evoke strong emotions that I strive to capture visually in my artwork. Cinematically, films like Forrest Gump and Poor Things have resonated with me, and I’m exploring how their imagery and emotional undertones can translate into my drawings. I’m also a great admirer of Wes Anderson’s work, particularly his masterful use of symmetry and color. Finally, manga has become a significant influence, especially in how it depicts movement and action through dynamic visual effects. I’m currently experimenting with incorporating these techniques into my own artistic style.

Representation of Emotions: Your work captures a sense of liveliness. How do you approach illustrating emotions and moods to connect with your audience

B: I create art with the hope of connecting with people on a positive level. My goal is to evoke joy and uplift the spirit, and I choose my subjects and colors with that in mind. The creative process is a very joyful one for me, and I believe that joy is communicated through the artwork. I’m particularly drawn to bright, vibrant colors, as they seem to resonate so well with positive emotions.

Future Aspirations: What themes, techniques, or mediums are you excited to explore in your upcoming projects?

B: I’m eager to explore the latest insights I’ve gained, which revolve around Buddhist philosophy and the nature of reality. I recently spent a week at a monastery, an experience that provided me with a profound understanding of the impermanent nature of all things, including our own thoughts.

What’s particularly fascinating is how we often cling to these fleeting thoughts, preventing us from truly recognizing their inherent impermanence. This concept is something I’m incredibly excited to delve into in my future exhibitions. I envision creating a series of paintings on canvas that explore these themes.

On the commercial side, I’m also interested in expanding my artistic practice into the realm of 3D. I’d love to experiment with creating installation scenes for events, as the majority of my work has been primarily 2D. I believe that seeing my creations in a new dimension would be an exciting and enriching experience.

BEYA’s artistic journey is one of curiosity, growth, and an ever-expanding vision. Whether experimenting with digital painting, collaborating with musicians, or diving into deeper philosophical themes, their work remains both personal and universal. With exciting plans to explore 3D installations and themes of impermanence, BEYA continues to push creative boundaries. As they embark on new projects and collaborations, one thing is clear—their art will keep evolving, bringing new stories, textures, and emotions to life. Keep an eye out, because BEYA’s journey is only just beginning.

All images attached to this article are not property of Lorem Ipsum and were crafted by Beya Panciha.

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