Making Magic With Disney’s Advertising Team

Working with Disney sounds like a dream come true for anyone in our business, and it actually is. When it comes to storytelling and content creation through any outlet or media you can think of, they’re the ones to beat. We are lucky enough to have that collaboration under our belt, and not just that, we were able to design pieces that we’re actually proud to show off in our portfolio.

Working alongside Disney’s Ad Sales Team in their branding has been a challenge for us, in a good way, as we have to constantly push ourselves to outdo ourselves and our own skill-set, and keep getting better and better, delivering Disney-worthy assets. The pinnacle (so far) of this relationship has been the Disney Upfront record-breaking event, as they received US$9 billion (wow) in advertising commitments for their 2022-2023 season from it. We worked on the Key Art Direction for this happening, including branding (logo + color palette), animated assets, prints and key visuals.

This project was quite challenging for our motion team, since we had to cover everything going from 2D animation to heavy 3D particles simulations and compositing. It was a nice chance for us to try out new things and sharpen our skills in a fast-paced production to deliver an entire animated graphic package in a short time period (yes, we love a challenge).

The production lasted less than two months and we generated more than 150 videos, including the animations of the main stage (13 screens in total), hero shots, lower thirds, transitions, backgrounds, title cards, loops and a lot of 3D particles’ miscellaneous. We’re super proud of the outcome, as it was by far the largest project we had to face yet and we learnt a lot in order to be ready for the next one. Just keep ‘em coming, Mickey!

If you’d like to take a look at all the pieces that we developed for the Disney Upfront celebration, don’t forget to check out our Behance.